Measure Product-Market Fit with the Sean Ellis Test
The proven question that tells you if your product is a must-have
Use this free PMF survey template to ask the question that top startups use to measure product-market fit. If 40% or more of users say they'd be "very disappointed" without your product, you have PMF.
No credit card required
What's in this PMF survey template
How would you feel if you could no longer use [PRODUCT]?
Single ChoiceVery disappointed
Somewhat disappointed
Not disappointed
Why did you choose [PRODUCT]? What is the main benefit you receive?
Open TextHow can we improve [PRODUCT] for you?
Open TextHow satisfied are you with [PRODUCT] overall?
Emoji Scale (1-5)What type of person do you think would benefit most from [PRODUCT]?
Open TextHow the Product-Market Fit score works
The Sean Ellis PMF test is simple: if 40% or more of surveyed users say they would be "very disappointed" without your product, you likely have product-market fit.
These users consider your product a must-have. This is the signal you're looking for.
These users like your product but could live without it. They're your improvement opportunity.
These users don't find enough value. Understanding why helps you refine your positioning or features.
Who should use this PMF survey template
Early-Stage Startups
Measure PMF before scaling. Don't pour money into growth until you know your product is a must-have.
Product Teams
Track PMF over time as you ship features. See if changes move the needle on the "very disappointed" percentage.
Founders Raising Capital
Investors ask about PMF. A real score from a Sean Ellis survey is more convincing than a pitch deck claim.
Growth Teams
Segment PMF by user cohort. Find which types of users find the most value so you can target more of them.
Frequently Asked Questions
What is the Sean Ellis PMF test?
The Sean Ellis test measures product-market fit by asking users "How would you feel if you could no longer use this product?" If 40% or more answer "very disappointed," your product has achieved product-market fit.
How many responses do I need for a valid PMF score?
Sean Ellis recommends at least 40 responses from users who have experienced the core value of your product. Surveying users who signed up but never activated will skew results.
What if my PMF score is below 40%?
Most products start below 40%. Use the follow-up questions to understand what "very disappointed" users love and what "not disappointed" users are missing. Then double down on what works.
How often should I run a PMF survey?
Run it after major product changes, new feature launches, or quarterly if you're iterating actively. Track the trend over time rather than obsessing over a single number.
Can I customize this PMF template?
Yes. You can edit questions, add follow-up questions, customize branding, and add your product name. The template is fully customizable.
Is this PMF template free?
Yes. Use this product-market fit survey template for free on Mapster. No credit card required.
Find out if your product is a must-have
Use this free PMF survey template to run the Sean Ellis test and measure product-market fit. Ready in minutes.
Use This Template - It's FreeNo credit card required