Product Feedback Software
Collect Product Feedback That Actually Tells You Something
NPS, CSAT, CES, PMF, in-app, and website surveys — all with every response linked to the user who gave it. Whether you call it product feedback, customer feedback, or user feedback, Mapster shows you who said what — not just what the average says.
No credit card required
The 4 product feedback metrics
Each metric answers a different question about your product. Use them together for a complete picture.
Net Promoter Score
"How likely are you to recommend us to a friend or colleague?" (0–10)
Measures long-term loyalty. Segment by plan tier - an overall NPS of 42 can hide a score of 12 among your highest-revenue users.
When: Every 90 days + 30 days after onboarding + 60 days before renewal
Customer Satisfaction Score
"How satisfied were you with [experience]?" (1–5)
Measures satisfaction at a specific touchpoint. Best sent immediately after support, onboarding, or first feature use.
When: After support resolution · after onboarding · after new feature use
Customer Effort Score
"How easy was it to [complete task]?" (1–7)
Measures friction. High effort is the strongest predictor of churn - more so than dissatisfaction. Prioritize reducing friction in your top 3 workflows.
When: After setup wizard · after support ticket · after checkout or upgrade flow
Product-Market Fit
"How would you feel if you could no longer use this product?" (Very / Somewhat / Not disappointed)
40%+ "very disappointed" = strong PMF. Segment to find your champion users - the "very disappointed" group is who you build for.
When: Once you have 40+ active users · after major product changes or pivots
Two ways to collect product feedback
Where you collect feedback determines who you hear from and how honest they are.
In-App Surveys
Surveys that appear inside your product while authenticated users are actively using it. Triggered by specific actions - completing a feature, reaching a scroll depth, or exit intent.
Best for
- →Feature feedback after first use
- →Onboarding friction detection
- →Churn exit surveys
- →NPS at 30/90 day milestones
Website Surveys
Surveys embedded on your public-facing website pages. Target anonymous visitors on your homepage, pricing page, or landing pages to understand why they do or don't convert.
Best for
- →Pricing page - why aren't you signing up?
- →Homepage - what are you looking for?
- →Exit intent - what made you leave?
- →Post-signup - what made you sign up?
Anonymous feedback is the problem,
not the solution
Most feedback tools give you scores. Mapster gives you scores linked to the user who gave them.
Generic feedback tools
NPS: 42
1,000 responses · No user context
“Looks healthy. Keep going.”
✗ No idea which plan tier is unhappy
✗ No idea which users are churn risk
✗ No idea what to fix or for whom
Mapster - user-linked feedback
Free plan · 200 users
NPS 78
"Love it - more templates please"
Pro plan · 300 users
NPS 55
"Missing integrations we need"
Enterprise · 500 users · 80% of revenue
NPS 12
"Support is too slow for what we pay"
Now you know exactly what to fix and for whom.
Mapster vs other product feedback tools
General-purpose survey tools give you anonymous rows. Mapster is purpose-built product feedback software — every response linked to a real user.
Feature
Mapster
Typeform
Hotjar
User identity linked to responses
✓
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Segment NPS/CSAT by plan or role
✓
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NPS, CSAT, CES, PMF templates
✓
⚠ Generic only
⚠ Limited
In-app behavioral triggers
✓
✗
✓
Geo analytics on responses
✓
✗
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Free plan with full features
✓
✗
✗
Explore by use case
Each use case has a dedicated guide with templates, benchmarks, and best practices.
Product Feedback Surveys
Templates and questions for every stage of the product lifecycle
Read guide →Customer Feedback Surveys
Collect NPS, CSAT, CES, and PMF with user identity linked to every response
Read guide →Customer Satisfaction Surveys
Benchmarks, CS team workflows, and score diagnostics for NPS, CSAT, and CES
Read guide →PMF Survey
Measure product-market fit using the 40% benchmark
Read guide →Exit Survey
Capture honest feedback from users who cancel or downgrade
Read guide →Idea Validation Surveys
Validate your idea before you build with targeted user research
Read guide →Frequently asked questions
What is product feedback software?+
Product feedback software lets you collect structured feedback from your users through surveys (NPS, CSAT, CES, PMF), in-app widgets, and website forms. The best tools link every response to the user who submitted it - so you can segment results by plan, role, and behavior instead of reading anonymous averages.
What types of product feedback should I collect?+
The four core types: NPS (loyalty - would users recommend you?), CSAT (satisfaction with a specific interaction), CES (effort - how easy is your product?), and PMF (would users be disappointed if you disappeared?). Run NPS quarterly, CSAT after key touchpoints, CES after support or onboarding, and PMF when you have 40+ active users.
What is the difference between in-app and website feedback?+
In-app surveys target authenticated users inside your product, triggered by specific actions. Website surveys target anonymous visitors on public pages like your pricing page. In-app feedback improves retention; website feedback improves conversion.
How do I segment product feedback by user type?+
Mapster links every response to a real user. When you install the widget, pass a user ID and any attributes you want (plan tier, role, company size). Every response is then filterable by those attributes in your dashboard. No manual tagging or CSV exports.
How is Mapster different from Typeform for product feedback, customer feedback, or user feedback?+
Typeform gives you anonymous rows in a spreadsheet — whether you're collecting product feedback, customer feedback, or user feedback. Mapster links every response to the user who submitted it: plan, role, location, and any custom attribute. You can segment NPS or CSAT by user type without exporting anything, and it includes purpose-built templates for NPS, CSAT, CES, and PMF.
Is Mapster free for product feedback?+
Yes. The free plan includes NPS, CSAT, CES, and PMF surveys, unlimited responses, user identity linking, geo analytics, and segmentation. No credit card required.