Survey Question Examples
Sample survey questions
321+ survey question examples organized by type and format
Browse sample survey questions and survey questions examples for NPS, CSAT, PMF, exit surveys, onboarding, product feedback, and more - or find the right question format for your survey. Every question is ready to copy and use.
Use These Questions FreeSurvey question examples to copy right now
The most widely used survey question examples across product, support, and growth teams.
“On a scale of 0–10, how likely are you to recommend [Product] to a friend or colleague?”
See all NPS sample questions →
“How satisfied were you with your experience today?”
See all CSAT sample questions →
“How would you feel if you could no longer use [Product]?”
See all PMF sample questions →
“What was the main reason you decided to cancel your subscription?”
See all Exit sample questions →
“What is the main goal you are trying to achieve with [Product]?”
See all Onboarding sample questions →
“What is the one thing we could do to make [Product] more valuable to you?”
See all Open-ended sample questions →
Browse by survey purpose
Sample questions by survey type
Each library contains 20–30 sample survey questions with answer formats, follow-up questions, and guidance on when to send.
NPS Survey Questions
Ready-to-use NPS survey questions to measure Net Promoter Score, uncover why users give each rating, and segment promoters from detractors.
View sample questions →
CSAT Survey Questions
Ready-to-use CSAT survey questions to measure satisfaction after support interactions, onboarding, or product experiences.
View sample questions →
CES Survey Questions
Ready-to-use CES (Customer Effort Score) survey questions to measure how easy it is for users to get things done in your product.
View sample questions →
PMF Survey Questions
Ready-to-use PMF survey questions using Sean Ellis and Superhuman methods to measure product-market fit for SaaS products.
View sample questions →
Exit Survey Questions
Ready-to-use exit survey questions for cancellations, churned users, and free-to-paid drop-offs. Find out why users leave before it is too late.
View sample questions →
Onboarding Survey Questions
Ready-to-use onboarding survey questions to understand new user goals, identify friction, and improve time-to-value for SaaS products.
View sample questions →
Product Feedback Survey Questions
Ready-to-use product feedback survey questions to validate features, find usability issues, and understand user needs for SaaS products.
View sample questions →
Website Feedback Survey Questions
Ready-to-use website feedback survey questions to understand visitor intent, find usability issues, and improve conversion rates.
View sample questions →
User Research Survey Questions
Ready-to-use user research survey questions to understand user goals, workflows, pain points, and mental models. For product teams running discovery research.
View sample questions →
Feature Request Survey Questions
Ready-to-use feature request survey questions to collect, qualify, and prioritize feature ideas from users. For SaaS product teams building roadmaps.
View sample questions →
Post-Purchase Survey Questions
Ready-to-use post-purchase survey questions to understand buying decisions, set expectations, and prevent early churn after a sale.
View sample questions →
Pricing Survey Questions
Ready-to-use pricing survey questions using Van Westendorp and Gabor-Granger methods to measure willingness to pay and optimize SaaS pricing.
View sample questions →
Beta Testing Survey Questions
Ready-to-use beta testing survey questions to collect structured feedback from early users, find bugs, and validate readiness before a full launch.
View sample questions →
Customer Loyalty Survey Questions
Ready-to-use customer loyalty survey questions that go beyond NPS to measure relationship quality, advocacy, retention risk, and long-term satisfaction.
View sample questions →
Churn Analysis Survey Questions
Ready-to-use churn analysis survey questions to identify churn patterns, measure churn risk signals, and prevent cancellations before they happen.
View sample questions →
UX Survey Questions
Ready-to-use UX survey questions to measure usability, navigation clarity, design quality, and task completion for SaaS products.
View sample questions →
Browse by question format
Sample questions by format
Each format page shows 15–20 sample question examples with context on when to use them and what data they produce.
Multiple Choice Survey Questions
Multiple choice survey questions let respondents select all answers that apply. See 20 real examples, when to use them, and best practices for writing better choices.
See examples →
Open Ended Survey Questions
Open ended survey questions let respondents answer in their own words. See 20 real examples, the best open ended question formats, and when to use them vs. closed questions.
See examples →
Short Answer Survey Questions
Short answer survey questions collect brief, specific responses in a single text field. See 20 real examples, when to use short answer vs. open ended, and best practices.
See examples →
Dichotomous Survey Questions
Dichotomous survey questions offer exactly two answer options - typically Yes/No or True/False. See the definition, 20 real examples, and when to use them.
See examples →
Single Choice Survey Questions
Single choice survey questions let respondents pick exactly one answer from a list. See 20 real examples, when to use radio buttons vs. checkboxes, and best practices.
See examples →
Dropdown Survey Questions
Dropdown survey questions let respondents select one option from a collapsed list. See when to use dropdowns vs. radio buttons and 15 real examples.
See examples →
Rating Scale Survey Questions
Rating scale survey questions measure opinions on a numbered scale. See Likert scale examples, when to use 5-point vs. 10-point scales, and best practices for rating questions.
See examples →
Star Rating Survey Questions
Star rating survey questions use 1–5 stars to collect satisfaction or quality ratings. See examples, when to use star ratings vs. numeric scales, and best practices.
See examples →
Emoji Scale Survey Questions
Emoji scale survey questions use faces or emojis to capture mood and sentiment. See examples, when to use emoji surveys, and how they compare to numeric scales.
See examples →
NPS Scale Survey Questions
The NPS scale is a 0–10 rating question used to measure customer loyalty. See examples, how the scoring works, and how to use NPS scale questions in your surveys.
See examples →
Email Survey Questions
Email survey questions collect validated email addresses from respondents. See when to include them, how to frame them, and best practices for email capture in surveys.
See examples →
Number Survey Questions
Number survey questions collect numeric input with optional min/max validation. See when to use them, real examples, and how they differ from rating scale questions.
See examples →
Demographic Survey Questions
Demographic survey questions collect background information like age, gender, education, income, and location. See 20 real examples and best practices for asking sensitive questions.
See examples →
How to choose the right sample questions
Match the question to what you want to measure
Use rating scale questions (NPS, CSAT, CES) when you need a benchmark score. Use open-ended questions when you need qualitative insight. Use multiple choice when you want to categorize responses.
One idea per question
Avoid double-barreled questions like "Was the product fast and easy to use?" - split them. Each question should measure one thing so you can act on the result.
Keep surveys under 5 questions
Completion rates drop sharply after 5 questions in in-product surveys. Pick the 2–3 questions that matter most for your current goal and add open-ended follow-ups only where needed.
Always follow a rating question with an open-ended one
The rating gives you a score to track. The open-ended follow-up tells you why. Both together let you act - without the open-ended question, you cannot fix the problem.
Test your questions before sending at scale
Send your survey to 10–20 users first. Check if the phrasing is clear, if the answer options cover the range of real responses, and if the question order feels natural.
Use these questions in your product
Mapster turns sample questions into in-product surveys. Every response is linked to the user who gave it - with plan, role, and cohort context built in.
Start Free - No Credit CardNo credit card required