Good Survey Questions & Examples
Good Survey Questions: 200+ Examples to Copy
365+ sample survey questions organized by type and format
The best survey questions to ask, with ready-to-use examples for NPS, CSAT, PMF, exit surveys, onboarding, and product feedback. Plus the rules for what makes a good survey question. Every question is ready to copy and use.
Use These Questions FreeSurvey question examples to copy right now
The most widely used survey question examples across product, support, and growth teams.
“On a scale of 0–10, how likely are you to recommend [Product] to a friend or colleague?”
See all NPS sample questions →
“How satisfied were you with your experience today?”
See all CSAT sample questions →
“How would you feel if you could no longer use [Product]?”
See all PMF sample questions →
“What was the main reason you decided to cancel your subscription?”
See all Exit sample questions →
“What is the main goal you are trying to achieve with [Product]?”
See all Onboarding sample questions →
“What is the one thing we could do to make [Product] more valuable to you?”
See all Open-ended sample questions →
Browse by survey purpose
Sample questions by survey type
Each library contains 20–30 sample survey questions with answer formats, follow-up questions, and guidance on when to send.
NPS Survey Questions
Ready-to-use NPS survey questions to measure Net Promoter Score, uncover why users give each rating, and segment promoters from detractors.
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CSAT Survey Questions
Ready-to-use CSAT survey questions to measure satisfaction after support interactions, onboarding, or product experiences.
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CES Survey Questions
Ready-to-use CES (Customer Effort Score) survey questions to measure how easy it is for users to get things done in your product.
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PMF Survey Questions
25 product market fit survey questions using Sean Ellis and Superhuman methods. Free templates to measure PMF and segment your champion users.
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Exit Survey Questions
Ready-to-use exit survey questions for cancellations, churned users, and free-to-paid drop-offs. Find out why users leave before it is too late.
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Onboarding Survey Questions
Ready-to-use onboarding survey questions to understand new user goals, identify friction, and improve time-to-value for SaaS products.
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Product Survey Questions
The best product survey questions to ask about a product, with 25 ready-to-use examples. Product feedback, satisfaction, usability, and new product survey questions for SaaS teams.
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Website Feedback Survey Questions
Ready-to-use website feedback survey questions to understand visitor intent, find usability issues, and improve conversion rates.
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User Research Survey Questions
Ready-to-use user research survey questions to understand user goals, workflows, pain points, and mental models. For product teams running discovery research.
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Feature Request Survey Questions
Ready-to-use feature request survey questions to collect, qualify, and prioritize feature ideas from users. For SaaS product teams building roadmaps.
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Post-Purchase Survey Questions
Ready-to-use post-purchase survey questions to understand buying decisions, set expectations, and prevent early churn after a sale.
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Pricing Survey Questions
Ready-to-use pricing survey questions using Van Westendorp and Gabor-Granger methods to measure willingness to pay and optimize SaaS pricing.
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Beta Testing Survey Questions
Ready-to-use beta testing survey questions to collect structured feedback from early users, find bugs, and validate readiness before a full launch.
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Customer Loyalty Survey Questions
Ready-to-use customer loyalty survey questions that go beyond NPS to measure relationship quality, advocacy, retention risk, and long-term satisfaction.
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Churn Analysis Survey Questions
Ready-to-use churn analysis survey questions to identify churn patterns, measure churn risk signals, and prevent cancellations before they happen.
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UX Survey Questions
Ready-to-use UX survey questions to measure usability, navigation clarity, design quality, and task completion for SaaS products.
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Customer Experience Survey Questions
Ready-to-use customer experience survey questions covering loyalty, satisfaction, effort, and the full customer journey. NPS, CSAT, and CES questions for SaaS teams.
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Customer Segmentation Survey Questions
Ready-to-use customer segmentation survey questions covering demographic, behavioral, geographic, and psychographic dimensions. Use these to define your ICP, profile your market, and filter survey results by segment.
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Browse by question format
Sample questions by format
Each format page shows 15–20 sample question examples with context on when to use them and what data they produce.
Multiple Choice Survey Questions
Multiple choice survey questions let respondents select all answers that apply. See 20 real examples, when to use them, and best practices for writing better choices.
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Open Ended Survey Questions
Open ended survey questions let respondents answer in their own words. See 20 real examples, the best open ended question formats, and when to use them vs. closed questions.
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Short Answer Survey Questions
Short answer survey questions collect brief, specific responses in a single text field. See 20 real examples, when to use short answer vs. open ended, and best practices.
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Dichotomous Survey Questions
Dichotomous survey questions offer exactly two answer options - typically Yes/No or True/False. See the definition, 20 real examples, and when to use them.
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Single Choice Survey Questions
Single choice survey questions let respondents pick exactly one answer from a list. See 20 real examples, when to use radio buttons vs. checkboxes, and best practices.
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Dropdown Survey Questions
Dropdown survey questions let respondents select one option from a collapsed list. See when to use dropdowns vs. radio buttons and 15 real examples.
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Rating Scale Survey Questions
Rating scale survey questions measure opinions on a numbered scale. See Likert scale examples, when to use 5-point vs. 10-point scales, and best practices for rating questions.
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Star Rating Survey Questions
5 star survey questions use 1–5 stars to collect satisfaction or quality ratings. See star rating examples, when to use a 5 star survey vs. numeric scales, and best practices.
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Smiley Face & Emoji Surveys
Smiley face survey questions use happy faces and emojis to capture satisfaction and sentiment. See examples, a free smiley face survey template, and how to run one digitally (in-app, link, email) without a kiosk.
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NPS Scale Survey Questions
The NPS scale is a 0–10 rating question used to measure customer loyalty. See examples, how the scoring works, and how to use NPS scale questions in your surveys.
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Email Survey Questions
Email survey questions collect validated email addresses from respondents. See when to include them, how to frame them, and best practices for email capture in surveys.
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Number Survey Questions
Number survey questions collect numeric input with optional min/max validation. See when to use them, real examples, and how they differ from rating scale questions.
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Demographic Survey Questions
Demographic survey questions collect background information like age, gender, education, income, and location. See 20 real examples and best practices for asking sensitive questions.
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Ranking Survey Questions
Ranking questions in surveys ask respondents to order items by priority or preference. See 20 real examples, when to use them vs rating scales, and how to analyze results.
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What makes a good survey question
The difference between a good survey question and a bad one is rarely the topic. It is the phrasing, the length, and the timing. Six rules that separate survey questions that get acted on from the ones that get ignored.
Match the question to what you want to measure
Use rating scale questions (NPS, CSAT, CES) when you need a benchmark score. Use open-ended questions when you need qualitative insight. Use multiple choice when you want to categorize responses.
One idea per question
Avoid double-barreled questions like "Was the product fast and easy to use?" - split them. Each question should measure one thing so you can act on the result.
Keep surveys under 5 questions
Completion rates drop sharply after 5 questions in in-product surveys. Pick the 2–3 questions that matter most for your current goal and add open-ended follow-ups only where needed.
Always follow a rating question with an open-ended one
The rating gives you a score to track. The open-ended follow-up tells you why. Both together let you act - without the open-ended question, you cannot fix the problem.
Avoid leading and loaded questions
A good survey question is neutral. "How amazing was your experience?" leads the respondent toward a positive answer and inflates your scores by 10 to 20 percent. "How satisfied were you with your experience?" is neutral and gives you data you can trust.
Test your questions before sending at scale
Send your survey to 10–20 users first. Check if the phrasing is clear, if the answer options cover the range of real responses, and if the question order feels natural. Ask someone who has not seen the product to predict the typical answer - if they guess right, the question is leading.
The shortlist
The 10 best survey questions to ask
If you only ask a handful of questions, ask these. The 10 most common, highest-signal survey questions across the customer journey, with when to use each one.
“How likely are you to recommend [Product] to a friend or colleague?”
The NPS question. The single most common survey question in SaaS. Run quarterly.
“How satisfied were you with your experience today?”
The CSAT question. Best after a specific interaction like support or onboarding.
“How easy was it to get what you needed?”
The CES question. The strongest predictor of churn after support interactions.
“What is the one thing we could do to improve [Product]?”
The single best open-ended question. Works at any stage and surfaces your roadmap.
“How would you feel if you could no longer use [Product]?”
The Sean Ellis product-market fit question. Best for early-stage teams.
“What almost stopped you from signing up?”
Catches the objections your landing page and onboarding are not answering.
“What was the main reason you decided to cancel?”
The exit survey question. The highest-signal feedback you will ever collect.
“What were you hoping to accomplish when you started?”
Maps the job your customers hired the product to do, in their own words.
“Which feature do you use most often?”
Tells you what to invest in and what to sunset. Multiple choice from your feature list.
“What nearly made you choose a competitor instead?”
Competitive positioning signal. Reveals the gaps prospects weigh against you.
Running these for customer satisfaction specifically? See the 50 customer satisfaction survey questions for SaaS organized by lifecycle stage.
Use these questions in your product
Mapster turns sample questions into in-product surveys. Every response is linked to the user who gave it - with plan, role, and cohort context built in.
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