Sean Ellis Product-Market Fit Test
The gold standard PMF measurement - if 40%+ of users say 'very disappointed' without your product, you have PMF.
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Showing 7 of 72 templatesProduct-Market Fit
The gold standard PMF measurement - if 40%+ of users say 'very disappointed' without your product, you have PMF.
Determine if your product solves a critical problem or is just a convenience - essential for PMF validation.
Understand what 'job' customers hire your product to do - strong job alignment indicates PMF.
Determine if you have strong enough PMF to expand to new markets, segments, or geographies.
Understand your competitive position and differentiation - essential for defending PMF.
Measure customer stickiness and long-term satisfaction - key indicators of sustainable PMF.
For startups and new products - validate initial PMF signals before scaling.
Run targeted PMF surveys that reveal who your biggest fans are and Why, broken down by customer type, geography, usage patterns, and acquisition channel to identify your strongest growth opportunities.
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