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Product Market Fit
Get Strategies to Improve it
Figure out why you do or don't have PMF
Improve the strength of your product market fit
Track how strong your PMF is over time
Know which customer segments love you, which don't, and why
Segmented feedback breaks every segment into a specific PMF score
PMF Isn't a Yes or No
It's Different for Every Segment
You might have 60% PMF with one segment and 15% with another. You just haven't measured it yet.
Measure PMF by segment
Core features solve their problems perfectly
Missing advanced features they need
Product built for US workflows and timezone
Localization gaps and GDPR concerns
Product is core to their daily workflow
Only use for occasional tasks, not mission-critical
How to breakdown PMF by Segments?
With Mapster you can survey your customers and segment by plan type, geography, usage frequency, company size, or any custom attribute
See PMF scores per segment and identify which cohorts have strong PMF
Understand what they value through qualitative feedback on features, pain points, and alternatives
Strategies Based on Real User Feedback
Don't wait 6 months for retention data. Get a leading indicator in 30 days. See WHO loves you, WHAT they value, and WHY — plus strategies to improve.
Segmentation Reveals
Your True PMF Strategies
Without segmentation, you'd think you failed. You might pivot, give up, or keep building for everyone.
✓ You have strong PMF with small agencies. Now you know exactly who to build for.
From Feedback to Strategy in 3 Steps
We give you a leading indicator you can measure monthly, optimize continuously, and systematically improve until you reach PMF.
Get your PMF score by surveying users monthly. Track sentiment across segments.
Discover WHO loves you, WHAT they value, and WHY they're disappointed or delighted.
Get tailored strategies to double down on what works and fix what doesn't.
Execute strategies → Repeat monthly → Scale confidently
Lagging Indicators
What: Retention, churn, revenue growth
When: Take 6-12 months to show meaningful trends
✗ By the time you see the problem, you've already lost months
Leading Indicators
What: PMF score, NPS, CSAT, CES, user sentiment
When: Get actionable data in 30 days
✓ Spot problems early. Optimize before it impacts your metrics
The Founder's Product Market Fit Playbook
This Playbook will explain you the concept, how to measure it and the exact strategies used by Slack, Intercom, AirBnB, and more, to achieve it.
42%of startup failures are due to poor Product Market Fit, measure yours.
