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Built to Segment Feedback
You might have 60% happy users in one segment and 15% in another. You just haven't measured it yet.
Which Feature Would You Build?
Two users request two features. Without segmentation, how would you know.
Without Segmentation
User A
No context available
"Add dark mode!"
User B
No context available
"Add API access!"
12 votes for dark mode vs 3 for API access.
You build dark mode. Seems obvious.
With Segmentation
User A
Free plan·$0 spent·Signed up 11 days ago
"Add dark mode!"
User B
Pro plan·$930 spent·Customer for 2 years
"Add API access!"
12 free users want dark mode. 3 Pro users ($2,400 MRR) want API access.
Still picking dark mode?
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