Segmentation Survey Questions
Customer Segmentation Survey Questions
Demographic, behavioral, geographic, and psychographic questions to profile your market
Customer segmentation survey questions help you understand who your customers are, why they buy, and how to group them into actionable segments. Use these questions in standalone research surveys - or pass user attributes to Mapster and skip asking them altogether.
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When to send
Use segmentation survey questions during onboarding (to understand who is signing up), in market research surveys (to define your ICP), before pricing changes (to understand which segments are price-sensitive), or when diverging NPS and CSAT scores suggest your audience is not homogeneous.
24 Segmentation survey questions
Organized by purpose - use the ones that fit your goal, or use them all.
Demographic segmentation questions
What is your job title or role?
Single Choice
- • Founder / CEO
- • Product Manager
- • Product Designer
- • Engineer / Developer
- • Marketing
- • Sales
- • Customer Success
- • Data / Analytics
- • Other
How large is your company?
Single Choice
- • Just me (solo)
- • 2-10 employees
- • 11-50 employees
- • 51-200 employees
- • 201-1,000 employees
- • More than 1,000 employees
Which industry best describes your company?
Single Choice
- • SaaS / Software
- • E-commerce / Retail
- • Fintech
- • Healthcare
- • Education
- • Agency / Consulting
- • Media / Content
- • Other
What is your approximate annual revenue?
Single Choice
- • Pre-revenue
- • Under $100K
- • $100K-$500K
- • $500K-$2M
- • $2M-$10M
- • More than $10M
How many people are on your team who use tools like this?
Single Choice
- • Just me
- • 2-5 people
- • 6-15 people
- • More than 15 people
Geographic segmentation questions
Which region are you based in?
Single Choice
- • North America
- • Europe
- • Asia Pacific
- • Latin America
- • Middle East / Africa
- • Other
Which country are you primarily based in?
Open Text
Do you serve customers in multiple countries?
Single Choice
- • Yes - we operate globally
- • Yes - in a few specific regions
- • No - we are focused on one market
Are data residency or regional compliance requirements important to your decision?
Single Choice
- • Yes, required
- • Nice to have
- • Not relevant for us
Behavioral segmentation questions
How did you first hear about us?
Single Choice
- • Google / search
- • Word of mouth / colleague
- • Social media
- • Newsletter or blog post
- • Product review site (G2, Capterra)
- • Podcast or event
- • Other
How often do you log in to [Product]?
Single Choice
- • Daily
- • A few times a week
- • Once a week
- • A few times a month
- • Rarely
Which features do you use most?
Multi-select
- • NPS surveys
- • CSAT surveys
- • CES surveys
- • PMF surveys
- • Custom surveys
- • Response segmentation / filtering
- • Integrations (Slack, Zapier)
- • Survey templates
How long have you been using [Product]?
Single Choice
- • Less than 1 month
- • 1-3 months
- • 3-6 months
- • 6-12 months
- • More than 1 year
Which tools did you use before [Product]?
Single Choice
- • Typeform
- • SurveyMonkey
- • Google Forms
- • Refiner
- • Survicate
- • Delighted
- • Built in-house
- • Nothing - this is our first survey tool
- • Other
What triggered you to look for a solution like this?
Open Text
Psychographic segmentation questions
What is the primary goal you are trying to achieve with [Product]?
Single Choice
- • Reduce churn
- • Understand product-market fit
- • Measure customer satisfaction
- • Prioritize the product roadmap
- • Improve onboarding
- • Understand why users cancel
- • Other
What is the biggest challenge you face right now?
Open Text
How do you typically make software purchasing decisions?
Single Choice
- • I decide on my own
- • I recommend and someone else approves
- • Decision is made by a committee
- • My company has a standard procurement process
What matters most when choosing a tool like this?
Single Choice
- • Price
- • Ease of setup
- • Depth of analytics / segmentation
- • Integrations
- • Quality of templates
- • Support quality
- • Other
Market profiling questions (standalone research surveys)
How do you currently collect feedback from customers?
Single Choice
- • Email surveys
- • In-product surveys
- • Customer interviews
- • Support ticket analysis
- • Social listening
- • We do not collect feedback systematically
- • Other
How satisfied are you with your current approach to customer feedback?
Rating Scale (1-5)
What would make your ideal customer feedback tool?
Open Text
Which of the following metrics does your team currently track?
Multi-select
- • NPS
- • CSAT
- • CES
- • PMF
- • Churn rate
- • LTV
- • None of these
How important is linking survey responses to individual user data?
Single Choice
- • Critical - we need user-level data
- • Important but not essential
- • Not currently a priority
Tips for running Segmentation surveys
Keep the survey to 5-8 questions. Every additional question after the fifth reduces completion rates. Pick the dimensions most relevant to the decision you need to make.
If you already know who the user is, pass their attributes (plan, role, company size) to Mapster instead of asking demographic questions. Reserve survey questions for behavioral and psychographic insights.
Use behavioral questions to predict churn - users who answer "rarely" to login frequency are at risk regardless of their demographic profile.
Psychographic segmentation is the hardest to collect automatically and the most valuable for messaging. Prioritize the "primary goal" and "biggest challenge" questions.
Segment your NPS and CSAT results by the attributes you collect. An average score across all segments hides where you are winning and where you are losing.
For market research surveys sent to prospects, lead with psychographic and behavioral questions - demographic questions feel impersonal and can reduce completion rates.
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Frequently asked questions
What are customer segmentation survey questions?
Customer segmentation survey questions collect demographic (who they are), behavioral (what they do), geographic (where they are), and psychographic (why they buy) data from customers or prospects. The goal is to divide respondents into groups that share characteristics relevant to your product, pricing, or messaging decisions.
What demographic segmentation questions should I ask?
For B2B SaaS: job title, company size, industry, revenue range, and team size. For consumer products: age range, income bracket, household composition, and occupation. Demographic questions establish who is responding - use them to define ICP tiers and inform pricing and support levels.
What behavioral segmentation survey questions are most useful?
The most predictive behavioral questions for SaaS are: how often do you log in (predicts churn risk), which features do you use most (predicts expansion potential), how did you find us (predicts channel efficiency), and what triggered you to look for a solution (predicts message resonance). Behavioral segments are often more actionable than demographic ones.
What are geographic segmentation survey questions?
Geographic segmentation questions ask where customers are located - region, country, city size, or regulatory environment. For SaaS, geographic data is most useful for understanding data residency requirements, compliance needs (GDPR, HIPAA), and whether to localize for specific markets. Mapster automatically captures location data on every response without asking the user.
How do I analyze customer segmentation survey results?
Start by grouping responses by the dimension most relevant to your decision. If you are pricing, group by company size and role. If you are prioritizing roadmap, group by primary goal. Then look for questions where segments answer differently - those differences reveal opportunities. In Mapster, pass the segmentation attributes and filter any survey result by those attributes to see segment-level breakdowns.
How many segmentation questions should I ask in one survey?
Limit to 5-8 questions total. If you need both demographic and behavioral data, split across two surveys or use Mapster attribute passing to collect demographic data automatically. A focused 5-question survey with a 60% completion rate gives you more data than a 15-question survey with a 15% completion rate.
More survey question libraries
NPS
NPS Survey Questions
Ready-to-use NPS survey questions to measure Net Promoter Score, uncover why users give each rating, and segment promoters from detractors.
CSAT
CSAT Survey Questions
Ready-to-use CSAT survey questions to measure satisfaction after support interactions, onboarding, or product experiences.
CES
CES Survey Questions
Ready-to-use CES (Customer Effort Score) survey questions to measure how easy it is for users to get things done in your product.
PMF
PMF Survey Questions
Ready-to-use PMF survey questions using Sean Ellis and Superhuman methods to measure product-market fit for SaaS products.
Exit
Exit Survey Questions
Ready-to-use exit survey questions for cancellations, churned users, and free-to-paid drop-offs. Find out why users leave before it is too late.
Onboarding
Onboarding Survey Questions
Ready-to-use onboarding survey questions to understand new user goals, identify friction, and improve time-to-value for SaaS products.
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