Who it's for
Mapster is designed for a narrow set of teams. If this does not sound like you, it is probably not the right tool.
SaaS founders
You built the product and you talk to users. You want feedback that tells you who is happy, who is at risk, and whether you have product-market fit - not just an average NPS score.
Solo or lean PMs
You own the product feedback process. You do not have a data team to build custom pipelines. You need segmented results fast, without writing SQL or exporting CSVs.
Early-stage product teams
Under 20 people. No dedicated marketing or CS department. The person closest to the product is the one reading survey responses. That person needs context, not just counts.
What we believe
Feedback without user context is noise.
An NPS of 7.4 does not tell you anything useful. An NPS of 7.4 among Pro plan users who signed up in the last 90 days tells you something is wrong with your onboarding for paying customers. The number is identical. The meaning is completely different.
Averages hide the signal.
Most survey tools report aggregate scores. You see the average and nothing else. Mapster ties every response to a real user - their plan, role, region, and any attribute you pass through the widget. Segment the results by cohort and the signal becomes obvious.
Simple tools get used. Complex tools don't.
We deliberately kept Mapster focused. One script tag. Built-in templates. Automatic scoring. If you can send an email, you can launch a survey. The goal is not to build the most powerful survey platform - it is to build the one that actually gets used by a two-person product team on a Tuesday afternoon.
Who it's not for
We would rather tell you upfront than have you sign up and be disappointed.
Enterprise teams
If you need multi-tenant access controls, SSO, audit logs, or a dedicated account manager - Mapster is not the right tool. We are not enterprise software.
Marketing-led orgs
If your primary use case is lead gen surveys, campaign feedback, or email list building - there are better tools built specifically for that. Mapster is for product feedback, not marketing.
CS-driven teams
If your survey program is run by customer success to manage renewals and churn workflows - Mapster lacks the CRM integrations and ticket escalation features those workflows require.
General research
If you need academic-style survey logic, complex branching, randomized question order, or distribution to external panels - Mapster is not a general research tool.
Why the other options don't fit
There are plenty of survey tools. None of them are built for this use case specifically.
Free tools
Google Forms, Typeform free tier
No user identity. No in-product widget. You get a link you email to people and a spreadsheet of anonymous responses. You cannot segment by plan. You cannot tell who answered what.
Generic survey platforms
SurveyMonkey, Jotform
Built for any survey, for anyone. Good at forms, not at SaaS product feedback. No concept of a "user" with attributes. No NPS benchmark. No PMF scoring. No in-product delivery.
Enterprise in-product tools
Pendo, Qualtrics, Qualaroo
Priced for companies 10x your size. Annual contracts, sales calls, implementation fees. The features you need are buried under features you do not. You are paying for the 80% you will never use.
What Mapster actually does
Mapster is a product feedback survey tool that runs inside your app. Here is what that means in practice.
In-product survey widget
One JavaScript snippet added to your app. Surveys appear inside your product. Users respond in context, which means higher response rates and more honest answers.
Every response tied to a real user
When you initialize the widget you pass in the user's ID, plan, role, region, or any custom attribute. Every response is stored with that identity. You always know who said what.
Segment results by any attribute
Click any attribute to filter results. See NPS for Pro users only. See PMF score for users who signed up in the last 60 days. See CSAT for users in a specific region. No CSV export, no SQL - it is in the dashboard.
NPS, CSAT, CES, and PMF with automatic scoring
Built-in templates with industry-standard scoring. NPS calculates Promoters, Passives, and Detractors automatically. PMF applies the Sean Ellis 40% benchmark. You pick a template and the math is handled.
Exit surveys and in-product triggers
Trigger surveys based on exit intent, specific pages, time on site, or user attributes. Catch users before they churn. Ask the right question at the right moment in the product flow.
The price, upfront
No sales call. No "request a demo to see pricing." Here it is.
Free Plan
$0
no time limit, no credit card
+ In-app survey tool
+ NPS, CSAT, PMF templates
+ User segmentation
+ Core analytics dashboard
Pro Plan
$19/mo
or $97/year (~$8/mo) - save $131
+ Everything in Free
+ Unlimited responses
+ Advanced segmentation
+ Slack and Zapier integrations
+ Priority support
That is the whole pricing page. No tiers with hidden limits. No "contact us" for the real numbers.
Frequently asked questions
Who is Mapster built for?
Early-stage and growth-stage SaaS founders and product managers who run in-product surveys and want responses tied to real users. It is not built for enterprise teams, marketing-led organizations, or general research.
What makes Mapster different from other survey tools?
Mapster is an in-product survey tool and SaaS survey tool built specifically for founders and product teams. Unlike generic survey tools, Mapster links every response to a real user - their plan, role, region, and any custom attributes you pass through the widget. This means you can segment NPS, CSAT, and PMF scores by user cohort instead of looking at averages. Most survey tools collect responses without any user identity.
How is Mapster different from Google Forms or Typeform?
Google Forms and Typeform collect anonymous responses via a link. Mapster is an in-product widget that identifies who is responding. Every response comes with user context. You also get automatic NPS, CSAT, CES, and PMF scoring built in - not a blank form.
Is Mapster right for my company?
It is a good fit if: you are an early-stage SaaS team, the person reading feedback is also the person building the product, and you want responses segmented by user type - not just averaged. It is not a good fit if you have enterprise requirements, a dedicated marketing team running campaigns, or a CS team managing churn workflows.
Does Mapster have NPS, CSAT, and PMF surveys?
Yes. Mapster has built-in templates and automatic scoring for NPS, CSAT, CES, and PMF (Sean Ellis 40% benchmark). Every response is linked to a real user and results segment automatically by plan, role, or any custom attribute.