Marketing attribution survey tool
Track How Every User Found Your Product and Why They Said Yes
Half your signups are tagged direct or unknown. Ask them how they found you, tie attribution to your users, and know exactly which channel brings the best users, not just the most
You can also capture attribution by sending users a link like this one
Marketing Attribution is broken
Something made them Google your brand.
What was it?
Your attribution is mostly guesswork.
You cannot double down on what you cannot see. Your analytics will never tell you what an unknown signup actually came from.
Content-level attribution
Your analytics knows it was Instagram.
It does not know it was Sarah.
Channel attribution tells you where to spend. Content attribution tells you who to pay again. You paid eight creators this quarter, and your dashboard credits all of them to one word.
What your analytics reports
One line. Eight creators, dozens of posts, and a month of stories all collapsed into a single word. You cannot renew a contract from this.
What buyers actually tell you
Same 312 orders, broken down by the thing that actually drove them. Now you know who to pay again, and who to drop.
UTMs cover what you tagged. This covers the rest.
Tagged links work right up until the link is not used. Every one of these lands in your dashboard as direct or organic.
A creator mentions you on camera, no link in the caption
A podcast host says your name, and there is nothing to click
Someone drops you in a group chat, Slack, or a DM
The link gets copied, shortened, or stripped of its tags
Attribution is just the start
Why they said yes is just as important as how they found you.
And while you're in there, add some more questions in:
"Why did you buy today?"
= creative strategy
"Anything you almost didn't buy over?"
= objection handling
"Any issues with the site?"
= CRO roadmap
"Anything you wish we sold?"
= product development
Pick your survey
A different survey for every kind of marketing you do
These are live, click through them. Choose the one that captures the most attribution for how your users actually find you.
First-touch channel survey
Ask new users how they first heard about you. The single question that reveals your top channel.
Branded search attribution
They Googled your name. Find out what made them search in the first place, the channel your analytics hides.
Word of mouth and referrals
Capture who recommended you and where, including the Slack, Discord, and DM conversations pixels never see.
Paid vs organic split
Find out if an ad or an organic discovery brought them in, and which platform, so you know what your ad spend really buys.
Content and SEO attribution
See what they searched for and which post, video, or comparison page pulled them in before they signed up.
Full journey: first and last touch
Ask how they first heard about you and what finally made them sign up, so you see both ends of the journey.
Send it anywhere
Every response, pushed straight to your stack
The moment someone answers, the response, who they are, and where they are all get sent to Slack or any webhook. Act while it is fresh, no dashboard check required.
Post it to Slack
New response: First-touch channel survey
How did you hear about us? A friend or colleague
🇺🇸 San Francisco, United States · Chrome · just now
POST to any webhook
{
"survey_title": "First-touch channel survey",
"survey_responses": {
"How did you hear about us?": "A friend or colleague"
},
"user_attributes": { "plan": "Pro", "role": "PM", "first visited page": "/pricing" },
"city": "San Francisco",
"country": "United States",
"device_type": "desktop",
"browser": "Chrome",
"submitted_at": "2026-08-02T10:24:00Z"
}Connect to 6000+ apps with Zapier, or POST straight to your own endpoint.
See the Zapier setupAlert your team the instant a response lands
Trigger onboarding or follow-up automations
Push leads and attribution into your CRM
Know exactly which channel brings the best users, not just the most
Ask users how they found you, and why they said yes, and put your budget where it actually works.
Start freeNo credit card. Free forever.