Survey Question Types
NPS Scale Survey Questions
The 0–10 loyalty scale used by thousands of SaaS companies
NPS (Net Promoter Score) scale questions use a 0–10 rating scale with a specific scoring formula. Scores are split into Promoters (9–10), Passives (7–8), and Detractors (0–6). NPS = % Promoters minus % Detractors.
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What is a nps scale survey question?
An NPS scale question uses a fixed 0–10 rating scale to measure loyalty and likelihood to recommend. It is not a generic rating - it has a specific formula and benchmarking methodology developed by Fred Reichheld and Bain & Company. The question text is standardized: "How likely are you to recommend [Product] to a friend or colleague?" Responses are segmented into Promoters (9–10), Passives (7–8), and Detractors (0–6), and the NPS score = % Promoters minus % Detractors.
When to use
Use the NPS scale question quarterly as a relationship health benchmark, or after key milestones (onboarding complete, plan upgrade, feature launch). The power of NPS is in trending over time - it only works as a metric if you use the same question, the same scale, and survey the same segments consistently.
10 nps scale survey question examples
Ready-to-use examples - copy, adapt, or use directly in your surveys.
How likely are you to recommend [Product] to a friend or colleague? (0 = Not at all likely, 10 = Extremely likely)
Standard NPS
How likely are you to recommend [Company] to someone in your industry? (0–10)
Company NPS
Based on your experience so far, how likely are you to recommend [Product] to a colleague? (0–10)
Early NPS (post-onboarding)
After this support interaction, how likely are you to recommend [Company]? (0–10)
Transactional NPS (post-support)
How likely are you to recommend [Product] to others in your field? (0–10)
Industry-specific NPS
Now that you have used [Product] for 3 months, how likely are you to recommend it? (0–10)
Milestone NPS
If a peer asked you about survey tools, how likely would you be to recommend [Product]? (0–10)
Contextual NPS
How likely are you to recommend [Product] to your professional network? (0–10)
Network NPS
Thinking about your overall experience, how likely are you to recommend [Company] to a friend? (0–10)
Relationship NPS
Based on your use of the [Feature], how likely are you to recommend [Product]? (0–10)
Feature-triggered NPS
Best practices for nps scale questions
Always use 0–10, not 1–10. The NPS methodology requires the 0 endpoint to correctly classify Detractors.
Use the standard question text: "How likely are you to recommend [Product] to a friend or colleague?" - deviating makes benchmarking unreliable.
Always follow with an open-text "What is the main reason for your score?" question.
Show different follow-up questions to Promoters (9–10) vs. Detractors (0–6) using conditional logic.
Do not survey the same user more than once every 90 days - survey fatigue distorts NPS data.
Segment your NPS results by cohort, plan, and tenure to understand which users are driving the score.
Use NPS Scale questions in your next survey
Mapster supports all 13 question types. Build in-product surveys, link responses to real users, and segment results by plan, role, or cohort.
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Frequently asked questions
What is the NPS scale?
The NPS scale is a fixed 0–10 rating where respondents rate their likelihood to recommend. Scores 9–10 = Promoters, 7–8 = Passives, 0–6 = Detractors. NPS = % Promoters minus % Detractors. The score ranges from -100 to +100.
What is a good NPS score?
Any score above 0 means more promoters than detractors. Above 30 is good, above 50 is excellent, and above 70 is world-class. SaaS benchmarks vary by segment - compare your score against your industry, not all companies universally.
Why does NPS use 0–10 instead of 1–10?
The NPS methodology requires 0 as the starting point to correctly place low scorers as Detractors. Using 1–10 shifts the scale and breaks the standardized Promoter/Passive/Detractor categorization - making your scores incomparable to industry benchmarks.
Can I use the NPS scale for questions other than "would you recommend"?
You can use a 0–10 scale for other questions, but it would not be NPS. True NPS specifically measures likelihood to recommend using the Promoter/Passive/Detractor methodology. For other metrics, use a standard 1–10 rating scale without the NPS formula.
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Build your survey with NPS Scale questions
Mapster supports all 13 question types. Every response is linked to a real user - so you can segment by plan, role, and cohort.
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