Superhuman Product Market Fit Survey Template
The PMF survey that took Superhuman from 22% to 58% product-market fit
Use this free Superhuman product market fit survey template to run the exact 4-question Sean Ellis test. Measure your PMF score and find your champions. Ready in minutes.
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Companies that used this framework
The 4 Superhuman PMF survey questions
The exact product market fit survey template Superhuman used to measure and improve PMF
How would you feel if you could no longer use [PRODUCT]?
Single Choice
Very disappointed · Somewhat disappointed · Not disappointed
The core Sean Ellis test — 40%+ "very disappointed" = product market fit
What type of people do you think would most benefit from [PRODUCT]?
Open Text
Free-form text response
Superhuman used this to define their High-Expectation Customer (HXC)
What is the main benefit you receive from [PRODUCT]?
Open Text
Free-form text response
Reveals your value prop in customers' own language — use it in marketing
How can we improve [PRODUCT] for you?
Open Text
Free-form text response
Superhuman split their roadmap: 50% doubling down on strengths, 50% fixing gaps
How Superhuman went from 22% to 58% PMF
Rahul Vohra shared Superhuman's product market fit journey in a First Round Review article that became the playbook for measuring PMF
Ready to scale and invest in growth
Segment to find your champions
Focus on product, not growth spend
Superhuman's 4-step PMF improvement process
Segment to Your Champions
Identify users who said "very disappointed." Analyze their common traits — role, company size, use case. This is your High-Expectation Customer (HXC) profile.
Understand What They Love
Read what champions wrote as their main benefit. This is your real value prop — use their exact language in your marketing and positioning.
Build a Split Roadmap
Superhuman's rule: 50% of the roadmap doubles down on what champions love, 50% addresses what "somewhat disappointed" users are missing.
Track & Repeat Quarterly
Re-run the survey every quarter. Track your PMF score over time. Keep iterating until you're above 40%, then scale growth.
Who should use the Superhuman PMF survey template
Pre-PMF Startups
Measure where you stand before investing in growth. Don't scale until you know your product is a must-have for a specific segment.
Founders Raising Capital
A real PMF score from the Superhuman framework is more convincing than any pitch deck claim. Show investors the data.
Product Teams
Use the Superhuman roadmap methodology: 50% champion strengths, 50% convertible user gaps. Ship with data, not opinions.
Below 40% and Iterating
Superhuman started at 22%. The framework gives you a clear playbook to improve — segment, understand, build, repeat.
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