Market Research Survey Software
Market Research Survey Templates & Questions
Six ready-to-use market research survey templates - from concept validation to pricing research.
Target audience discovery, competitor analysis, willingness to pay, brand perception, and market sizing - each template includes copy-ready questions.
Market research with segment context
Other tools
"Respondents say they'd pay $50/month."
Mapster Surveys
Founders · would pay $120/mo · "saves us 4 hours/week"
SMB managers · would pay $45/mo · "needs better integrations"
Individual contributors · would pay $20/mo · "price is the blocker"
See which market segments responded, and what they actually said
Market Research Survey Templates
Six market research survey templates covering every stage - from pre-build concept validation to post-launch pricing analysis. Each includes copy-ready questions. Keep surveys to 3–5 questions for the best response rates on cold audiences.
Target Audience Discovery
- 1.What best describes your role? (Founder, VP, Manager, IC)
- 2.What problem are you currently trying to solve in this area?
- 3.How do you currently handle this today?
Before product development - validate your ICP
Concept Validation
- 1.If a product solved [X], how interested would you be? (1–5)
- 2.What would be the most important feature of an ideal solution?
- 3.What would make you switch from your current approach?
Pre-build - test demand before writing code
Competitor Analysis
- 1.What tools do you currently use to solve this problem?
- 2.What do you like most about your current solution?
- 3.What is the biggest gap or frustration with existing options?
Ongoing - understand the competitive landscape
Pricing Research
- 1.What would you expect to pay per month for a solution like this?
- 2.At what price would this feel too expensive to consider?
- 3.What pricing model would you prefer? (monthly, annual, per-seat)
Pre-pricing - find willingness to pay by segment
Brand Perception Survey
- 1.How would you describe our brand in three words?
- 2.How do we compare to [Competitor] in terms of trust and quality?
- 3.What would make you trust a new product in this category?
Post-launch - validate brand positioning and messaging
Market Sizing Survey
- 1.How often do you experience this problem? (daily, weekly, monthly)
- 2.How many people on your team deal with this issue?
- 3.How much would solving this problem be worth to your business per year?
Early-stage - size TAM and estimate value per customer
Market Research Survey Questions
The questions you ask determine what you can act on. These market survey questions are organized by goal - use them to build a company market research questionnaire that moves from demographics to pricing in one flow.
Demographics & Segmentation
- •What best describes your role? (Founder/CEO, VP/Director, Manager, Individual Contributor)
- •How large is your company? (1–10, 11–50, 51–200, 201+)
- •What industry are you in, and how long have you been in it?
Problem & Pain Point
- •What problem are you currently trying to solve in this area?
- •How do you handle this problem today, and how satisfied are you with that approach?
- •How much time or money does this problem cost you per month?
Solution & Concept Validation
- •If a product could solve [X], how interested would you be on a scale of 1–5?
- •What would be the single most important feature of an ideal solution?
- •What would convince you to switch from your current approach?
Pricing & Willingness to Pay
- •What would you expect to pay per month for a solution like this?
- •At what monthly price would this feel too expensive to consider?
- •What pricing model fits your budget best - monthly, annual, or per-seat?
Ready to run these surveys? See concept testing & validation surveys →
Segment Market Research Data
See What Each Buyer Type Actually Wants
An average willingness-to-pay figure hides the real pricing opportunity. Decision-makers and individual contributors have completely different price sensitivities - and different objections.
Market research survey FAQ
Common questions about planning a market research survey, writing effective questions, recruiting respondents, and analyzing results.