Customer Research Survey Software
Customer Research Survey Templates & Questions
Six customer research survey templates - from B2B stakeholder research to consumer behaviour and potential customer discovery.
Customer satisfaction research, preference surveys, segmentation questionnaires, and buying behaviour analysis - each template includes copy-ready questions.
Customer research segmented by who actually responded
Other tools
"Customers want better integrations and lower pricing."
Mapster Surveys
Decision Makers · "ROI is clear, renewing" · want API access
End Users · "Missing Slack integration" · daily friction
Finance · "Need annual invoicing" · renewal blocker
See which customer type responded - and what they actually need
Customer Research Survey Templates
Six customer research survey templates covering B2B stakeholder research, consumer behaviour analysis, potential customer discovery, and satisfaction tracking. Each template includes copy-ready questions. Keep surveys to 3-5 questions for the best response rates on cold audiences.
B2B Customer Research Survey
- 1.What is your role in evaluating or using this product? (Decision maker, End user, Finance)
- 2.What problem were you trying to solve when you first looked at us?
- 3.What would make you recommend this to a colleague at another company?
B2B accounts - survey each stakeholder role separately
Consumer Behaviour Research
- 1.How often do you purchase or use products in this category?
- 2.What triggered you to look for a solution like this?
- 3.What alternatives did you consider before choosing us?
B2C - understand purchase triggers and competitive alternatives
Potential Customer Discovery
- 1.How often do you experience this problem? (Daily, Weekly, Monthly, Rarely)
- 2.How do you handle it today, and how satisfied are you with that approach? (1-5)
- 3.What would you expect to pay per month for a product that solved this completely?
Pre-product - validate ICP and willingness to pay with cold prospects
Customer Satisfaction Research
- 1.How satisfied are you with the value you get for the price you pay? (1-5)
- 2.How likely are you to recommend us to a colleague? (0-10)
- 3.What is the single most important improvement we could make for you?
Quarterly - track satisfaction trends across customer cohorts
Customer Preference Survey
- 1.Which of these features is most important to you? (Rank in order)
- 2.How do you prefer to receive product updates and support? (In-app, Email, Slack)
- 3.Which message best describes why you use this product?
Messaging and roadmap - align positioning with what customers value most
Customer Segmentation Research
- 1.How large is your company? (1-10, 11-50, 51-200, 201+)
- 2.Which best describes your primary use case for this product?
- 3.How long have you been dealing with this problem, and how have you tried to solve it?
ICP refinement - identify which customer profiles get the most value
Customer Research Survey Questions
The right customer research question reveals the mental model your customer uses to evaluate, buy, and stay. These questions are organized by what they measure - from behaviour and usage to buying decisions and segmentation.
Behaviour & Usage Patterns
- •How often do you use this product, and for which tasks specifically?
- •What triggered you to look for a solution like this in the first place?
- •How did you discover us, and what made you decide to try it?
Satisfaction & Needs
- •What is the most important thing this product does for you?
- •What is the biggest gap between what you need and what we currently offer?
- •How satisfied are you with the value you get relative to the price you pay? (1-5)
Decision-Making & Buying
- •What alternatives did you consider before choosing us, and why did you choose us over them?
- •Who else was involved in the decision to use this product?
- •What would make you consider switching to a different solution?
Segmentation & Profiling
- •What is your role, and how does this product fit into your day-to-day work?
- •How large is your company, and what industry are you in?
- •How long have you been using products in this category?
Need a full question bank? See all user research survey questions →
Segment Customer Research by Role
Stop Mixing Decision Makers with End Users
In B2B customer research, decision makers, end users, and finance contacts have completely different needs. Averaging their responses produces insight that is actionable for nobody.
Customer research survey FAQ
Common questions about planning a customer research survey, writing effective questions, reaching the right respondents, and analysing results by segment.