Product Research Survey Software
Product Research Survey Templates & Questions
Six product research survey templates - from feature validation to roadmap prioritisation and competitive research - with questions users actually respond to.
Usability research, satisfaction tracking, new product surveys, and competitive positioning - each template includes copy-ready questions segmented by engagement level.
Product research data segmented by how users actually engage
Other tools
"Users want better onboarding and more integrations."
Mapster Surveys
Power users · "Need API + bulk export" · would pay more
Regular users · "Onboarding took too long" · at-risk
Occasional users · "Can't find the feature I need" · churning
See which user segment responded - and what they actually need from your product
Product Research Survey Templates
Six product research survey templates covering feature validation, usability research, roadmap prioritisation, new product research, satisfaction tracking, and competitive positioning. Each includes copy-ready questions. For in-product surveys, keep to 1-3 questions for the best response rates.
Feature Validation Survey
- 1.How often do you use [feature], and for which tasks specifically?
- 2.How well does [feature] solve the problem you were trying to solve? (1-5)
- 3.What would make [feature] more useful in your daily workflow?
Before and after shipping - validate feature value with real users
Product Usability Research
- 1.Where in the product do you feel most stuck or confused?
- 2.How easy was it to get started and complete your first task? (1-5)
- 3.What is the one thing that would make this product easier to use?
Post-onboarding - identify friction before it causes churn
Roadmap Priority Survey
- 1.Which of these features would make the biggest difference to your work? (Rank in order)
- 2.What problem do you most wish this product solved that it currently does not?
- 3.What would make you recommend this product to someone in your role?
Quarterly - align roadmap with what users actually need next
New Product Research Survey
- 1.What problem were you trying to solve when you signed up?
- 2.How do you currently handle this without our product?
- 3.How well does this product solve that problem today? (1-5)
First 30 days - capture unmet expectations before users leave
Product Satisfaction Research
- 1.How satisfied are you with the product overall? (1-5)
- 2.How likely are you to recommend this product to a colleague? (0-10)
- 3.What is the single most important improvement we could make?
Quarterly - track satisfaction trends across cohorts over time
Competitive Product Research
- 1.What alternatives did you consider before choosing this product?
- 2.What made you choose us over the alternatives?
- 3.Is there anything a competitor does that you wish we did too?
Ongoing - understand competitive positioning from users who chose you
Running research at launch? See the product launch survey templates →
Product Research Survey Questions
The right product research survey question surfaces what your roadmap is missing, not just what users say they like. These questions are organised by goal - from usability and value to competitive positioning.
Feature & Usability
- •Which feature do you rely on most, and how satisfied are you with it? (1-5)
- •Where in the product do you feel most stuck, confused, or slowed down?
- •How easy was it to complete your first meaningful task in this product? (1-5)
Product Value & Satisfaction
- •What is the most important thing this product does for you?
- •How disappointed would you be if you could no longer use this product? (Not at all / Somewhat / Very)
- •How satisfied are you with the value you get relative to the price you pay? (1-5)
Roadmap & Priorities
- •What is the biggest thing missing from this product right now?
- •If you could change one thing about the product, what would it be?
- •Which of these upcoming features matters most to you? (Rank in order)
Competitive & Alternatives
- •What alternatives did you consider before choosing this product?
- •Is there anything a competitor offers that you wish we had?
- •What would make you consider switching away from this product?
Need a full product feedback question bank? See all product feedback survey questions →
Segment Product Research by Engagement
Power Users and Churning Users Need Different Things
An average satisfaction score of 3.8 tells you nothing. Power users rating 5 and occasional users rating 2 average to 3.5 - and the roadmap decisions for each group are completely different.
Product research survey FAQ
Common questions about planning a product research survey, writing effective questions, timing your surveys, and turning results into roadmap decisions.