Survey delivery

Link Surveys

Share your survey anywhere with a link - email, Slack, communities, or anywhere your audience is.

Link surveys reach audiences outside your product. No embed code, no install - just a URL. The right tool for churned users, prospects, and external research.

Create a Survey Link Free See survey maker →

How link surveys work

Create, share, collect

Three steps from survey creation to responses in your dashboard.

Create your survey

Choose a template (NPS, CSAT, CES, PMF, or custom) or build from scratch. Set your questions, scale, and follow-up open text. Takes 2 minutes.

Copy your survey link

Get a unique shareable URL from your Mapster dashboard. The link is live immediately - no deploy, no code. Paste it anywhere.

Share and collect

Send via email, Slack, SMS, or post in a community. Responses appear in your dashboard in real time, segmented by any metadata you attach to the link.

Distribution channels

Where to send your survey link

5–30% response rate

The most common channel for link surveys. Response rates improve significantly when the first question (e.g., NPS 0–10 scale) is embedded in the email body rather than a bare link. Personalize from a named sender, not noreply.

Tips: Send from a named person · Keep survey to 3 questions or fewer · Send within 48 hours of the triggering event

Slack (to customers or community)

10–25% response rate

Sharing a survey link in a Slack community or customer Slack channel works well for product research and beta feedback. Keep it to 1–3 questions - longer surveys drop off sharply when there is no personal relationship.

Tips: Explain why you are asking · Keep it short · Offer to share results back with the community

Social media (X, LinkedIn)

1–5% response rate

Works for open research questions and audience discovery. Rates are low but the volume can compensate. LinkedIn performs better than X for B2B topics. Avoid asking for anything proprietary - public audiences give surface-level answers.

Tips: Works best for top-of-funnel research · Frame it as community input, not a survey · Keep to one question

SMS or WhatsApp

20–40% response rate

Highest response rates of any link survey channel - but only when the relationship is strong enough to justify the channel. Appropriate for high-touch customer success workflows, post-support follow-up from a named account manager, or user research with willing participants.

Tips: Only use with strong existing relationships · Keep to one question · Make opt-out obvious

Comparison

Link surveys vs in-product surveys

	Link surveys	In-product surveys
Response rate	5–30%	30–60%
Reaches external audiences	✓ Yes	✗ No
Reaches churned users	✓ Yes	✗ No
Account-level data	Only if link is personalized	✓ Always
Setup required	None - just paste the URL	One JS snippet
Behavioral triggers	✗ Not available	✓ Exit intent, scroll, click, time
Best use case	Churned users, research, communities	Active users, CSAT, CES, NPS

Related resources

Email Surveys →In-Product Surveys →Popup Surveys →Survey Maker →NPS Survey Tool →Customer Feedback Guide →Customer Feedback Surveys →Free Survey Tool →

Frequently asked questions

Common questions about link surveys and survey sharing.

Create your first survey link today

Build a survey in 2 minutes, get a shareable link instantly. NPS, CSAT, CES, and custom surveys. Free to start.

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