65% of customers leave because they feel the company doesn't care
How to Identify
User Conversion Barriers
Discover exactly where users drop off and why—so you can fix the right problems and maximize conversions.
You Can't Fix What You Don't Understand
Your analytics show users dropping off at signup, but they don't tell you why. Is it the pricing? A confusing form? Missing features? Trust issues? Without asking users directly, you're just guessing.
The most successful companies use targeted feedback surveys at critical drop-off points to identify exact conversion barriers—then systematically remove them.
4 Surveys to Identify Conversion Barriers
Exit Intent Surveys
Trigger: When users are about to leave your landing page or pricing page
Catch users right before they leave and ask them what stopped them from signing up. This reveals objections you never knew existed—like confusing messaging, missing features, or pricing concerns.
- →"What almost stopped you from signing up today?"
- →"What information were you looking for that you couldn't find?"
- →"What made you hesitate before leaving?"
Pricing Page Feedback Survey
Trigger: After users spend 30+ seconds on your pricing page but don't click signup
Pricing pages are where many conversions die. Ask users what's unclear or concerning about your pricing to identify objections around cost, value perception, or plan confusion.
- →"Is our pricing clear and easy to understand?"
- →"Which plan best fits your needs?" (helps you understand buyer intent)
- →"What's preventing you from starting a trial today?"
Feature Confusion Survey
Trigger: On your features page or after users browse multiple pages
Sometimes users don't convert because they don't understand how your product works or whether it solves their specific problem. Ask them directly what's unclear.
- →"Do you understand how [product] works?"
- →"Which feature is most important to you?"
- →"What feature are you looking for that we don't offer?"
Trial Activation Survey
Trigger: When trial users don't activate key features within 48 hours
Signing up is just the first step. If trial users don't experience your core value, they won't convert to paid. Find out what's blocking activation.
- →"What's preventing you from getting started?"
- →"Is there anything confusing about the setup process?"
- →"What would help you get more value from [product]?"
Case Study: How Stackwise Increased Conversions 38%
The Problem
Stackwise had strong traffic to their pricing page, but only 3.2% of visitors signed up for a trial. They didn't know why.
What They Did
They launched exit intent surveys on their pricing page asking: "What's preventing you from starting a trial today?"
What They Learned
- •42% said pricing was "unclear" (too many plan options)
- •31% wanted to see a demo before committing
- •18% couldn't tell if it integrated with their tools
Conversion increase after fixing these issues
Conversion Barrier Identification Checklist
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