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Product Market Fit
Faster Than Ever
Founders, find out if you're building something people actually want before you waste months going in the wrong direction. Get clear answers from your users about what's working and what needs to change.
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You can’t really tell if you have successfully reached your PMF unless you measure it.
Get Free Access to The Founder's PMF Playbook ($50 Value)
This Playbook will explain you the concept, how to measure it and the exact strategies used by Slack, Intercom, AirBnB, and more, to achieve it.
Finding Product Market Fit is hard without customer insights
Analytics tell you what users do, but PMF requires understanding why they do it.
Direct customer feedback reveals the "why" behind behavior giving you the insights to achieve strong PMF faster.
Pre-PMF: Don't know if you have PMF?
Stop guessing and get clear data. Measure if customers would be "very disappointed" without your product. Hit 40%+ and you have PMF worth scaling.
Post-PMF: Already have PMF?
Do you know why you have it? Understanding the drivers of your PMF is essential to sustain and scale it effectively across segments and regions.
How to Run & Analyze Results for PMF Surveys
Learn the proven 4-step framework used by companies like Superhuman and Slack to systematically achieve product market fit.
Know exactly where you stand with PMF
Stop guessing if you have product market fit. Get a clear, quantifiable score.
- Track your "Very Disappointed" customer percentage in real-time across segments
- Benchmark against the proven 40%+ PMF threshold used by successful startups
- Monitor PMF trends month-over-month to see if your changes are working
Double down on what's already working
Learn exactly why your top fans love your product, so you can replicate that value for more customers.
- Identify which features drive the most value for your power users
- Understand the specific job-to-be-done your product excels at solving
- Learn what benefits resonate most so you can highlight them in marketing
Uncover what’s stopping users from becoming top fans
Discover what's holding back your "somewhat disappointed" customers from becoming champions.
- Discover friction points in your onboarding or core workflows that frustrate users
- Identify missing features that would convert casual users into power users
- Learn the real reasons why users churn or don't upgrade to paid plans
Discover your ideal customer profile
Stop wasting resources on customer types that will never love you. Find your champions.
- See which customer types score 40%+ PMF (your ideal targets)
- Identify demographic and firmographic patterns in your champions
- Sharpen your ICP to focus sales and marketing on high-PMF segments
Get leading indicators of churn and growth
Churn rates tell you what already happened. PMF surveys predict what's coming next month.
- Spot declining satisfaction before it shows up in your churn metrics
- Identify at-risk customer segments before they cancel or downgrade
- Get early signals of PMF improvement or expansion opportunities
Increase your odds of finding extreme product market fit.
Don't wait for quarterly NPS surveys. Run monthly PMF surveys and systematically improve.
- Run monthly surveys to track progress toward the 40% threshold
- Make data-driven product decisions based on direct customer feedback
- Create a repeatable process that compounds improvements over time
Essential Customer Survey Templates
Proven survey frameworks to measure satisfaction, loyalty, and product-market fit across segments
Product Market Fit Survey
Ask: 'How would you feel if you could no longer use our product?'
Measure customer dependency and product necessity. If 40%+ say 'very disappointed', you have strong PMF.
Marketing Channel Attribution
Ask: 'How did you first discover our product?'
Track which marketing channels drive your most valuable customers and optimize spend by region.
Start Building an Engine with Mapster to Achieve Product Market Fit Faster
Companies like Superhuman and Slack didn't guess their way to PMF. They systematically measured it, identified their champion segments, and optimized until they hit 40%+ "very disappointed" scores before scaling.
Get Free Access to The Founder's PMF Playbook ($50 Value)
This Playbook will explain you the concept, how to measure it and the exact strategies used by Slack, Intercom, AirBnB, and more, to achieve it.
