The Challenge

ProjectFlow, a B2B project management SaaS, had strong traction in major US cities but struggled with expansion. Their 14-day trial-to-paid conversion rate was stuck at 18%, and they were seeing high churn in certain regions without understanding why.

The Solution

They deployed Mapster's behavioral surveys throughout their trial experience, asking region-specific questions about workflow preferences, team collaboration needs, and feature priorities.

Key Discoveries

• European users needed GDPR-compliant data handling and privacy controls
• Teams in smaller cities preferred simpler workflows vs. complex enterprise features
• Remote-first companies needed better time zone management tools
• Agencies in specific regions wanted client portal access and white-label options
• Manufacturing teams needed offline capability for factory floor use

Actions Taken

• Launched GDPR-compliant European data centers
• Created "Simple" and "Advanced" workflow modes
• Added time zone visualization and scheduling tools
• Developed client portal and white-label features
• Built offline sync capability for manufacturing use cases