Mapster

E-commerce Case Study

How Regional Insights Boosted Conversions by 34%

An online fashion retailer discovered hidden regional patterns that transformed their customer experience and drove massive growth.

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E-commerce Fashion Store

Online Apparel & Accessories

The Challenge

A growing online fashion retailer was struggling with a 2.1% conversion rate despite heavy investment in Facebook and Google ads. Their analytics showed high cart abandonment rates, but they couldn't understand why visitors were leaving without purchasing.

The Solution

They implemented Mapster's exit-intent surveys asking "What stopped you from completing your purchase today?" and enabled geographic tracking to see where feedback was coming from.

Key Discoveries

  • Rural customers (23% of traffic) were concerned about shipping times and return policies
  • Urban customers wanted more size variety and faster checkout
  • International visitors were confused about customs fees and international shipping
  • Mobile users in certain regions experienced slow page loading

Actions Taken

  • Added shipping time calculator by zip code
  • Created region-specific landing pages with relevant messaging
  • Implemented express checkout for mobile users
  • Added international shipping FAQ with customs information

Results After 90 Days

34%
Increase in Overall Conversion Rate
From 2.1% to 2.8%
47%
Rural Conversion Increase
28%
Mobile Conversion Increase
52%
International Conversion
$127K
Additional Monthly Revenue
Geographic Insights Impact
  • Identified 3 new high-converting regions for ad targeting
  • Discovered seasonal patterns in different states
  • Optimized inventory distribution by region

"Mapster showed us that our 'one-size-fits-all' approach was leaving money on the table. The geographic insights were game-changing."

— Sarah Chen, Marketing Director

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