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Product Market Fit
with User Feedback
Run PMF Surveys that uncover WHO your biggest fans are and WHY by customer segments, user types, geography, acquisition channels, and more to identify your strongest growth opportunities.
• No Credit Card required • Set up in minutes
Get Free Access to The Founder's PMF Playbook ($25 Value)
This Playbook will explain you the concept, how to measure it and the exact strategies used by Slack, Intercom, AirBnB, and more, to achieve it.
Finding Product Market Fit is hard without customer feedback
Analytics tell you what users do, but PMF requires understanding why they do it.
Pre PMF - Don't know if you have PMF?
Want to validate (Do I have it? Yes/no?) Get a clear PMF score that predicts your growth potential in advance with Mapster Surveys.
Post PMF - Already have PMF?
Do you know why you have it? Want to measure (What's my score? How can I improve it?). Understanding the drivers of your PMF is essential to sustain and scale it effectively across segments and regions. Track the one metric that determines if you're ready to scale with Mapster Surveys.
Uncover Insights to Validate PMF and Scale It
Segmented analysis reveals where you have PMF, where you don't, and exactly how to improve each segment
Pre-PMF: Validation & Achievement
Do I have PMF? Where? How do I get it?
PMF by Customer Segment
Discover which customer types (marketing agencies, dev teams, enterprise, etc.) actually love your product vs. those you should stop targeting
Example: Marketing agencies at 58% PMF vs. Enterprise at 15% PMF - focus resources accordingly
PMF by Geographic Location
Identify which markets are ready to scale vs. which need product localization or feature adjustments for regional needs
Example: Germany at 18% PMF due to missing GDPR features - clear product gap identified
Leading Indicators of Churn
Predict churn before it happens by identifying at-risk users based on PMF responses - intervene proactively
Example: "Somewhat disappointed" users 4.5x more likely to churn within 90 days
User Journey Friction Points
Measure Customer Effort Score at key milestones to find exactly where users struggle in onboarding and activation
Example: 41% rated project setup "very difficult" - simplified to 3 fields, activation +28%
ICP Discovery Through PMF Data
Build your Ideal Customer Profile by layering PMF scores with behavioral data - know exactly who to target
Example: Champion profile: 11-50 person marketing agencies, US/UK, from referrals
Churn Reason Analysis by PMF
Understand why users leave and which churn is preventable vs. inevitable based on their PMF score patterns
Example: 72% of churn came from users <25% PMF - focus retention on saveable users
Post-PMF: Scaling & Optimization
I have PMF - how do I scale it and make it stronger?
PMF by User Type
Compare PMF scores across free trial, paid, and power users to understand conversion patterns and identify activation opportunities
Example: Power users at 71% PMF - understand what drives integration adoption
Channel Attribution Analysis
Track which marketing channels bring your champions vs. users who churn quickly - optimize spend based on PMF quality
Example: Referrals at 67% PMF vs. paid ads at 19% - reallocate marketing budget
Growth & Expansion Patterns
Correlate PMF scores with expansion revenue to predict who will upgrade and what triggers drive growth
Example: Users >50% PMF have 4.2x higher expansion rates - focus retention here
NPS vs PMF Correlation
Validate PMF findings with Net Promoter Score to confirm which segments are true champions vs. satisfied but not passionate
Example: High PMF segments show +68 NPS, low PMF segments show -12 NPS
Demo Case Studies: PMF Analysis in Action
Mappbook PMF Transformation
How Mappbook achieved 52% Product Market Fit and reduced churn by 31% using systematic segmented PMF analysis
Mapera PMF Transformation
Discover how Mapera used segmented PMF analysis to identify their ideal customer profile and optimize growth
How it Works: Our 4-Step PMF Analysis Framework
Follow our battle-tested 4-step framework to measure PMF, discover your champions, and build a product customers can't live without
Survey Templates for Every Stage of your Product Market Fit Journey
Proven survey frameworks to measure satisfaction, loyalty, and product market fit across segments
Product Market Fit Survey
Ask: 'How would you feel if you could no longer use our product?'
Measure customer dependency and product necessity. If 40%+ say 'very disappointed', you have strong PMF.
Marketing Channel Attribution
Ask: 'How did you first discover our product?'
Track which marketing channels drive your most valuable customers and optimize spend by region.
Start Building a Feedback Engine with Mapster to Achieve Product Market Fit Faster
Companies like Superhuman and Slack didn't guess their way to PMF. They systematically measured it, identified their champion segments, and optimized until they hit 40%+ "very disappointed" scores before scaling.
Get started with Product Market Fit Surveys today
- 1Create your free account
- 2Edit and customize your survey to fit your needs
- 3Share it with your users and collect feedback
• No Credit card needed • Install in minutes