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Sarah K.

Frustrated SaaS User

San Francisco • Enterprise Customer

"Your pricing page is so confusing..."

"I literally spent 20 minutes trying to figure out what plan I need. Your competitors make it obvious in 30 seconds..."

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Mike R.

Potential Customer

Austin • 50-person startup

"I was about to buy but then..."

"Your onboarding looked too complicated. I went with [competitor] instead. If you had just shown me..."

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